A wordmark logo looks exactly like a lettermark. However, it is slightly different than the later one. This type of logo doesn’t focus on the initials but the complete name of a brand.
Many big brands have embraced the idea of logotypes, for example— CocaCola, Pepsi, Google, FedEX, Disney, and more.
A wordmark logo works well when a brand has a unique, easy, and attractive name. The name, when combined with memorable typography, creates a unique brand identity.
Since the spotlight will be on your name, you need to pick a typeface that captures the essence of your brand. If your business is related to federal agencies, go with traditional font.
However, if it’s in the fashion domain, go for stylish, high-end fonts.
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